Articles on Web Analytics

Web analytics need help; therefore, we have created a repository of articles that can help you know about the topic in detail.

What to Measure Using Web Analytics?

What you measure is more important than how you measure. If your business objectives and key performance indicators don't map to the Web Analytics objectives, you would get lost in a maze of numbers and excel sheets.

Read more >

Web Analytics Advantages

There are lots of measures to your web site traffic data, and each of them can help you in different ways. Here's a list of information that can be obtained using the Web analytics tools.

Read more >

Identifying sessions from Web Server Log files

Creating sessions for your visitors is most important from the Web Analytics point of view in order to study clicks-paths and also visitor behavior. This article talks about the different ways to identify distinctive sessions from log file data.

Read more >

Search Analytics – What and why?

The search option in your website is a mine of information, only if you know how to read it and use properly. Understanding what visitors are searching for within your website is crucial to your website. This article talks about what Search Analytics is, and why is it required?

Read more >

Search Analytics Methodology

The right process for implementing Search Analytics can yield results for your Web Analytics campaign.

Read more >

Search Analytics tools

There is a lack of specific tools in the market to help you with Search Analytics, but the common Web Analytics tools can help you to a certain extent.

Read more >

A/B Testing – What and Why?

Website Testing is an integral part of Web Analytics. A/B testing is the most scientific way of arriving at an optimal web page. You can test the various elements in the page until you are sure of what works and what does not.

Read more >

A/B testing Methodology

Testing alternative options within a website can be done in different methods. The percentage of visitors viewing the different options, how they are taken to the different options are all decisions that needs to be taken.

Read more >

A/B Testing Tools

There are many popular tools currently available in the market for A/B testing and multi-variate testing. This article gives an overview of these different tools and the options that they provide.

Read more >

Website Traffic Tracking and Analysis - Basics

Discover more on how to you can make informed decisions, based on website statistics. Learn how information from website traffic tracking and analysis can increase website performance.

Read more >

Web Analytics Data Auditing

Web Analytics Data Auditing is the process of ensuring that the historical web traffic data that is already collected is accurate and error-free.

Read more >

Website optimization

Website optimization from analytics perspective is the best since it does not depend on the performance of some search engine bot, which follows an unknown algorithm.

Read more >

PPC Methodology

The first and the most important stage in a Pay Per Click advertising campaign is keyword selection, which are selected depending on their popularity and relevance to your website.

Read more >

Keyword Matching Options

Keyword matching helps you control how precise a user's query must be for your ad to show up.

Read more >

PPC Campaigns and Paid Search Marketing

Pay-per-Click Campaign or Paid Marketing involves paying money to PPC Search engines, to get your ad displayed for specific keywords.

Read more >

PPC Overview - Why Opt for It?

Read this article to learn all you should about PPC marketing, why PPC marketing should be outsourced, how can it benefit businesses, and more.

Read more >


Checkout the most commonly used terms in web analytics. View complete glossary.

Read more >

Web Analytics: FAQ

Find answers for all concerns on outsourcing Web Analytics services to India by having a look at the most frequently asked questions on web analytics.

Read more >

Click Fraud

Check out the most common FAQs on Click frauds in PPC Campaigns.

Read more >

For all your Web Analytical requirements, contact Outsource2india. The O2I Customer Engagement Team will contact you within 24 hrs.

Contact Us


Decide in 24 hours whether outsourcing will work for you.


We respect your privacy. Our Policy.

Have specific requirements? Email us at: Info Email

Email Us Info Email
Flatworld Solutions Address


Flatworld Solutions

116 Village Blvd, Suite 200, Princeton, NJ 08540

Flatworld Mortgage Solutions LLC

116 Village Blvd, Suite 220, Princeton, NJ 08540

135 Camino Dorado, Suite 7, Napa, CA 94588.