It seems that every industry is being disrupted by artificial intelligence in some way. The world of artwork and design is no exception. Art and design are often highly personalized and creative - something many people think AI is incapable of.
Yet, as you will see in this article, AI is becoming more capable than ever. It can help create personalized and localized artwork while simultaneously cutting downtime commitments and yielding higher quality results.
It's important to note that AI is in no way replacing designers. It is merely aiding them. In artwork and creative design, AI is mostly about speed, efficiency, and optimization. For designers, this means saving time and getting more done in a workday. For those hiring designers, this often means faster results and lower prices.
The following are some areas in which AI and algorithms can be helpful -
The designer can create basic sketches, scan them into the program, and enter a set of parameters. Then, the software makes a completed image in line with the parameters and refined based on other successful designs. Artificial intelligence can also give designers alternative suggestions for each graphic and suggest ways to improve it.
The help of AI can be applied to any design need, including logos, newsletters, infographics, cartoons, whiteboard videos, business cards, branding, email, and even physical products like posters and bags.
Many are afraid that artificial intelligence is going to take jobs away from humans, including designers. But that's not the case. AI will take on specific tasks such as assigning colors and running algorithms that select the best logo font for a particular type of business. While the computer is busy doing that work, human designers are freed up to think about bigger-picture items and create overall design concepts for clients.
AI presents an exciting and useful opportunity as designers will save hours of time and money to spend on the more important, less tedious tasks. User interfaces will become more advanced, and packaging design will become easier and more fun - the opportunities are abundant.
This one may sting the designers a bit, but AI is increasingly putting design power into the hands of non-designers. This is excellent news for small businesses who can't always afford to hire designers on contract and would rather have current employees complete the task. Of course, human designers will still be needed for large-scale projects, but small businesses can use AI and a little technical knowledge to create their business cards and website graphics.
Many companies create a logo, image, or design that then requires slight variations. Whether it is recreating a design in multiple languages to cover a more extensive customer base, trying out different brand colors, or A/B testing of advertisement graphics, there are many ways variations come in handy.
Artificial design intelligence can make minor changes to images and graphics quickly. When used as online content, this approach can even be paired with other forms of AI to show specific images/graphics at particular times in certain locations.
Netflix is already doing this by showing different show banners based on the user's language preferences and region. If Netflix used AI to aid in this design work, they likely saved many hours that would otherwise have been spent manually changing those small elements one by one.
Nutella also utilized this when they ran a special promotion where they sold seven million bottles of Nutella with a unique design. Instead of having a person create millions of similar yet unique designs, they used AI.
The system created the designs based on an existing database of colors and patterns and finished the process much faster than if people had done it manually. Nutella distributed the bottles among stores and shelves throughout Italy, and all seven million sold out within a month.
Integrating AI into your user interface gives customers a more personalized and convenient experience. Good examples of this are Amazon's Alexa and Netflix. Alexa communicates with you and reacts to your requests in a human-like fashion. Netflix always offers you personalized suggestions based on what it knows you've already watched.
AI can assist in collecting user data, running that data through defined algorithms, and integrating the results into a custom user interface. Such an interface may have a specific layout, colors, content, or suggestions based on the individual.
Creating a good-quality, personalized user experience (UX) is complicated and time-consuming if you're doing it all manually.
With the right AI technology, all a UX designer must do is create the baseline interface. Then, the AI personalizes the customer's experience on the fly based on all the data it currently has on the customer. To build a proper profile, designers can utilize facial recognition and computer vision AI to determine gender, age, location, and even a user's current mood. It then uses this information to provide them with the most accurate and relevant experience on the website.
It can go a step further, even with the introduction of voice recognition. This method of collecting data allows UX designers to make personalized experiences even faster and more convenient.
Overall, by collecting and analyzing such a vast amount of data, AI helps designers create even better higher-performing products that outshine their competitors and bring more conversions. In the end, it's about converting a visitor into a customer. This is why AI is so useful for designers whose goal is conversion - they don't have to manually figure out what you like. The computer does it for them.
Currently, about 700 million people are using this technology as a "digital assistant." This number of projected to reach nearly 1.8 billion by 2010.
Even with all those benefits, introducing AI to your creative design efforts won't come without challenges. Let's explore some of those now.
AI is still fresh, and using it well will require someone with skill, knowledge, and proper training. That alone can be challenging to find, and it's only the first step. Once you get started, you'll face many other challenges, though you should take comfort in the fact that they aren't impossible to overcome.
Chatbots are becoming more common, but overall, most people do feel uneasy, revealing too much personal information to bots and AI computer programs, especially when it becomes apparent that the data is being used for something. To mitigate this, it's best to remain completely transparent and explain to the customer why the computer is acting the way it is.
Artificial intelligence is good at making recommendations and identifying trends in behaviors. What it's not so great at are things like reading emotion, understanding nuances, and identifying certain biases based on social cues, circumstances, and personal experience. It's these things that will make integrating AI into design more difficult as we work towards creating experiences that are more and more personalized. We can work around these weaknesses, though, by personally checking in with our readers, customers, etc. now and then. Surveys and personal outreach not only give you more information to work from but also improve consumer-brand relationships.
Outsource2india currently offers a wide range of creative design services. This includes a promotional design like ads and newsletters, corporate services like letterheads and logos, layout and formatting assistance, and packaging design. We are watching closely as AI becomes adopted and integrated into the creative design world, and we look forward to the day when AI-powered designs are at the core of our workforce.
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