If you are an online retailer, then the importance of Search Analytics cannot be underrated. You would have different products and product categories on your website, making it difficult for visitors to find specific products on your website. It’s important to have a Search option within the website and also to analyze the results obtained from that Search option.
There are many websites that have a Search option, but do not put in the time and effort to analyze the data obtained from this. They are wasting valuable information that the visitors are willingly giving them. For example, if you are running am online cosmetics retail site, and your visitors keep searching for Herbal products on your website, it is a good enough cue for your to add those to your range of products.
Internal Search Analytics has to be implemented effectively for optimum results. Here are the stages that we at Outsource2india follow for implementing Search Analytics on a website.
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Web analytics tools measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, and which pages they visit.
Web analytics refers to the measurement, collection, analysis, and reporting of website data to understand and optimize web usage.
There are at least two main categories of web analytics - off-site web analytics and on-site web analytics.