Case Study on Online Research Services

The Customer

The customer is a leading manufacturer of precision instruments, based in Europe.

The Requirement

The customer approached Outsource2india to tap the expertise of our Knowledge Process Outsourcing (KPO) division, or more precisely, the online research / market research services that we offer.

The Challenge

The company was trying to establish their presence in India, and towards this end, required the details of various dealers in the country who dealt with the same or similar products as those they manufactured (precision instruments). The requirement was in the domain of Dealer Mapping.

We were given the job of mining the contact information of about 5,000 dealers across India. The information had to be sourced from credible sources - this was a very critical requirement. The customer had a validation mechanism in place to identify duplicate contact information of dealers; so, producing accurate contact information was of the highest priority.

This vast amount of information had to be mined and collated within a very short turn-around time.

The Solution

Outsource2india was uniquely placed to handle this kind of challenging requirement. Our competitive prices were a huge attraction for the customer. Combined with this, our knowledge of the local market, and over-five years of experience in performing similar projects for a diverse customer base, stood us in good stead in this instance.

We were able to provide the database the customer sought, within the stipulated time frame promised to the customer. The data was highly accurate, and passed the customer’s validation tests with flying colors.

Benefits

The high quality online market research services that we provided were much appreciated by the customer. Some of the direct benefits reaped by the customer were -

• Significant reduction in costs: As the customer was based in Europe and was ignorant of the market and market conditions in India, undertaking such a data mining exercise in-house would have incurred a huge cost for them. Offloading the entire responsibility to a reliable KPO partner such as Outsource2india worked to be an economical solution, especially because of the competitive rates at which we provided the required services.
• High quality services: Offshore / outsource partners in the KPO space are a dime a dozen. Quality is the key differentiating factor in such a case, and quality combined with low costs is even more sought after. Our research output was world-class, as the customer noted in their feedback. Our firm grip on the local market and the many man-hours of experience in online research were the key factors that ensured high quality.
• Authentic data of required dealers: The fact that the data had to be authentic and accurate was of prime concern - after all, they were entering a totally new market, and wished to have the right data on their side to proceed with the first step forward. The database that we provided passed all the customer’s validation tests, much to their satisfaction (and ours).

The end result? A very delighted customer, who has since been returning to us for similar projects on a regular basis. Relationships with loyal customers like this form the bedrock of our KPO services.

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