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The pilot (trial program) was conducted with 2000 CATI interviews on behalf of our client who is a leading health Insurance provider in the State of North Carolina. The full project involved a scale up to 20000 existing customers of our client and 40000 customers of competitors across the state of North Carolina. The subjects were interviewed to determine their preference for referral management with regard to a health insurance plan. The survey methodology involved a Blind Phone Survey where no specific mention is made of the Insurance Company that commissioned the study.
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